It all began when I decided to study Multi-Media at UBC. I learned about writing for the web and this was interesting right from the start as I enjoy writing.  I enjoy blogging as I have the chance to reflect and input my own ideas.

As an intern at M20 productions, I’m learning lots about blogging and new media. As always, the Internet is the best place to start your search.

Here are some blogging tips I’ve uncovered:

1. Write about subjects you’re passionate about.

2. Attend events and bring your camera to take pics for your blog.

3. Choosing the right key words so the reader will be able to find your article much easier.

3. Also, keep your paragraphs short.  Otherwise, if the article is too long you will lose readers as there is too much information to read.

4. Link to other sites.

5. Also join a blog network and/or social network.

6. Feedback on your ideas. You can always improve your writing.

7. Share relevant information about your topics.

8. Think about incorporating audio or video to enhance your site.

9. Link in your e-mail signature or a link to your other blog sites

10.Have fun. Keep writing. Don’t forget to spell check.

Here are some of the original articles I read about blogging.

http://www.dailyblogtips.com/101-ways-to-promote-a-new-blog/

http://www.toptenblogtips.com/10-reasons-why-blogging-is-great

Christine

(Faithful Intern at M20)

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The thing is that while blogging isn’t a fad and isn’t going away, many business jumped on the business blog bandwagon when it seemed like the “cool thing to do”. Today many of those business blogs are languishing or sitting idle in the dusty corners of the Internet. Why? Sometimes it’s as simple as this: just like all new communications tools blogging isn’t a quick fix or magic wand. Never was, never will be.

I was reminded of this reality with this post from Smashing Magazine:

I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish.

link: 10 Harsh Truths About Corporate Blogging | How-To | Smashing Magazine

If your business blog isn’t doing well, these truths (and I agree with all of them except not putting press releases on the blog, I think there should be a section for them) should be welcome comfort. You can look at these 10 realities almost as tips in reverse. Are you doing any of these things? Stop.

If you’re just starting your business blog, these are true. They are the cold, hard facts. I’m sorry, but it’s true.

However, it’s not the end of the world.

Let’s take business blogs not getting huge amounts of traffic. Honestly, that’s okay and normal. Your business serves a niche. Niches are not the entire population, they are a segment. If you serve a small segment of the population, your traffic will also be lower.

Putting up a blog is communications tool for the long haul. It’s something that is like having email addresses and phone numbers. People will use them. It’s just part of business.

And neither of those tools are magic either, are they?

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